Martindale Empowerment Corporation assists clients in every aspect of marketing, including corporate image development, market positioning/business development, advertising collateral and web development.

Corporate Image

Includes strategic and tactical consulting, creative direction and design of corporate identity (logo) for a high-profile business start-up to serve Fortune-level companies. Consulting, as a continuing dialogue with client representatives, to include assessment and discussion of business goals, positioning, marketing, branding and advertising strategies to determine unique selling proposition (USP) and general direction of creative strategies. MEC then to study various color schemes, typestyles and graphic designs, presenting logo studies to arrive at client's approval of a final design. Upon finalization, MEC will create final electronic artwork of logo in various forms for use in low-resolution (web) and high-resolution (print) applications. MEC will utilize a development website to present all design studies for discussion, and to make all final electronic artwork available for vendor (printers) and client downloading.

MEC will study and produce a standardized graphic design for corporate business cards to client's approval, including production of final, high-resolution artwork and handling of printing and delivery. No limit on number of names or quantities.

MEC will study and produce corporate letterhead, second sheet and business envelope designs to client's approval, produce final, high-resolution artwork, and handle printing and delivery.

Advertising Collateral

MEC will study and produce designs for high-profile, pocketed presentation folders and accompanying cascading cut sheets (blank) to client's approval. This marketing tool to be a custom, full-color kit, coordinated with other materials such as the tri-fold brochure, business cards and CD-ROM, to make a strong first impression, and to be kept by prospective clients for future reference. It is this standalone piece that represents client when no human representative is present, even alongside competitive materials. It is also expected to be supplied to representatives of other organizations to communicate offerings on client's behalf. MEC also will produce final high-resolution artwork, and handle the printing, manufacturing and shipping of presentation folders and cut sheets.

MEC will design, write and produce a full-color, tri-fold marketing brochure, including stock photography, graphics and layout, to client's approval. MEC also to produce final high-resolution artwork and handle printing and shipping of the same.

MEC will design, write and produce a web site, to client's approval, consisting of a Home page, sub pages, information pages and standardized graphic elements and templates to use a construction kit for client to produce subsequent pages in the future. Includes unlimited rights to all stock photography, graphics, animations, sound effects and music used. May include Flash programming, sales persentations, audio/video clips, forms and/or basic database functionality, e-commerce, internal intranet and human resources information, supply chain managment extranet, work-flow processes for internal data, registration in major search engines, and web-hosting/colocation. MEC can also provide content management features, which enable the client to simply update their website without any knowledge of html programming.

Market Positioning / Business Development

MEC will create glossy brochures, videos, film commercials, flash sales presentations, business card CD's, magazine articles and advertisments, public relations, Press Releases, convention booths, investor packaging, annual forecasts and statements, personnel manuals, training manuals, and whatever else is needed to position a company in the marketplace. MEC will also do research on market trends and competition, and develop a marketing plan that maximizes your resources.

Web Development